Insights into the Web 2.0 World

Well a lot of my friends have been asking - Eka! What exactly do you do man? And what is Web 2.0?
Well have a look at this video @ YouTube:
http://www.youtube.com/watch?v=6gmP4nk0EOE

It beautifully explains what it really is....feel free to ask me questions after that!

Well apart from that I have introduced RSS feeds for this blog and also a button for socially book-marking blog posts. I'll explain these in greater detail in one of my later posts! As to what folksonomies are and what exactly is a RSS feed!

Well been blogging at WATBlog.com are here are some of my latest posts there:

Compete measures your Attention
Well to explain this in short - Till date web analytics and stats revolve around page views and hits a website receives. But what is happening is that with the advent of Ajax and flash, people are not having to keep refreshing pages etc...so Compete has come out with a new parameter - which is of measuring the attention span of a user on a website and engagement levels of a website.
Click here to read the whole post...

Search Engine Marketing growing
The search engine advertising and spends are on the rise as more and more realize the value of targeted search engine advertising. In this post I just review the current scenario and draw some comparisons with the SEM scene in India.
Click here to read the whole post...

What's cooking in the Social Networking scene in India?
Well all of you have obviously heard of Orkut! But did you know there are at least around 20 more social networking sites in India?
In this post I talk about some new-comers in this segment and what some of the other players are up to.
Stuff about SirfDosti, DesiMartini, Hikut, Yaari, Minglebox, ApunDesi, Snehah etc
Be sure to check out the whole post...

Blogging in India - A WATConsult Research
A unique research report about blogging in India. Covers the top 18 Indian cities. Some interesting figures revealed - like, 2-3% of all the online users of a city have a blog!
Click here to read the whole report...

Influence of TV Advertising - DesiMartini.com
In this post I just talk about the impact of television advertising for a web 2.0 product. While web 2.0 is all about pull marketing - how in our country a Push is also required.
Some criticism of DesiMartini too.
Click here to read the whole post...

Alexa Watermarks traffic graphs:
I think I was the first one to write about this....should have book-marked it in all the social engines! Well Alexa is a web analytics site where one can obtain data and stats about pageviews and traffic reach of almost any website out there on the internet.
Also mention a little about their tussle with Statsoholic
Read whole post...

Blogger.com out of Beta - But how cool is it?
World over people prefer WordPress to blogger....but definitely not in India. Perhaps because of it being associated to google or perhaps cos' they have the perfect URL.
But Blogger is definitely popular - as we found out in our earlier research report too.
Well in this post, I just review the simplicity of blogger...
Read the whole post....

Google's April Fool prank:
You would have definitely heard about this one....if not...be sure to check it out!
GMail Paper and Google TiSP

Well stay tuned to WATBlog.com for more on the Web 2.0 space!

Cheers,
Eka