Google the Master Killer and the necessity of SEO

I was reading some stuff up about my new infatuation - SEO (Search Engine Optimization)
and came across this rather interesting post

It talks about a co. which got killed cos' of google! :-)
or perhaps committed suicide cos' of google, would be a better term...

Heres an excerpted portion of the story below:

Over the past months, however, organic traffic from Google.com dropped from an average of 1'000 or so visitors / day to exactly zero. In sympathy, sales dropped along side, resulting in perhaps one or two sales per day or less, mostly from people who stumbled over the site by chance or by recommendation. For some reasons our pages were either removed completely from Google's index or have been tagged "supplemental result" (for a possible explanation, see below at "Other consequences"). Obviously, we could still pay for ads but that would never make up for the loss in traffic and, hence, revenue. Also, while we realize that Google owes us nothing, we are not inclined to reward Google for dropping our site. The little traffic coming from localized versions of Google or from Yahoo and MSN doesn't convert to revenue at all. We didn't find a way to remedy this situation because, although being a multi billion dollar company, Google doesn't seem to have a phone number.

Anyway, the resulting revenue from the current sales is far too low to maintain this site, to continue development of the software and to provide customers with good, useful, timely, and free support. We have therefore decided to call it quits and release all our barcode software into the Public Domain.

[Complete story at: http://www.pro-barcode.com/background.html]

Well this company obviously must not have heard of SEO companies....
but this also made my mind wander into what might be another of google's masterplans!

Why I say another is because - a particular video about google's masterplan on youtube has gotten an amazing amount of views off late.
Have a look: http://www.youtube.com/watch?v=9zKXCQpUnMg

Anyways, as you would have read in the above story - the incredibly dependency on google.
What if google one fine day decides to intentionally kill off such sites...and perhaps ask for huge amounts of money for a re-listing?

Pretty incredible eh?

Or what if a co. figures out a way to externally do so? some dirty work to get companies totally de-listed from google?
They can pretty much make a fortune - just scaring companies off!!!

Ha ha...sadistic and as ridiculous as it sounds...its possible!
At least it has gotten me crazily interested in SEO!